The creative concept at the heart of the poster: "An entire country at football's service - Brazil and football: one shared identity"
‘Selling’ Brazil’s image to the rest of the world, without falling into stereotypes. The poster needed to be visually compelling and unique. After around 6 months of a long – but fun! – process, this was the poster chosen to represent Brazil in the country abroad during the FIFA 2014 world cup.
After around 6 months of a long – but fun! – process, this was the poster chosen to represent Brazil in the country and abroad during the FIFA 2014 world cup
Some of the main Brazilian Design agencies were competing to have their work selected
Exploring the use of colours and patterns for the design. Figure and background should have the same visual weight, to ensure the message doesn't get lost.
Roughing out ideas on paper
Another concept that made it through to the final stages of the process.
After the main concept was defined, I started exploring the use of colours and patterns for the design. Figure and background need to have the same visual weight, to ensure the messages doesn't getlost.
Brazil’s rich natural environment and culture are portrayed through bright colours and fluid patterns which depict the country’s flora and fauna and give the whole design a tropical look and feel.
Additionally, distinctive characteristics from Brazilian culture and tourist attractions all combine in harmony to showcase every aspect of the host country that will be at the centre of attention when the 2014 FIFA World Cup kicks-off and the eyes of the world are on Brazil.
30 January 2013 in Rio de Janeiro
Germany vs Brazil